So this year, I am going to try something different for this Doritos contest. It’s already been covered all over the internet but in a nutshell, here’s the contest:
1) Make a Doritos video. If it’s the best, it goes in the superbowl.
2) If the general public picks it as their favorite of the whole superbowl ad thing, then it gets a shitload more money. Like a million bucks or something.
Anyway, last year, I entered my typical kind of thing – it was me, pretending to be a coach dressed in a penguin costume surrounded by live penguins in Antarctica. I thought it was hilarious, but it had literally nothing to do with Doritos, and the quality was not good.
This year, I’m tweaking my approach, and hoping to fix the problems.
1) I wrote an ad that is all about Doritos. It doesn’t feature them incidentally, it features them prominently, because it looks like that’s what they want.
2) I am partnering with some people who know how to actually make a commercial that a company wouldn’t be embarrassed to show on national TV. I realize you need an actual camera, actual lighting, and actual editing to win this one.
3) I’m probably going to put on a Tuxedo.
That should solve it right there. Haven’t filmed yet, but should be filming next week since it’s due on November 8th (happy birthday mom and stephen).
And to see what they picked last year, check it out below:
Good luck. I hope you don’t win though, because that would mean you beat me.
By: BooRadley on October 27, 2009
at 3:53 pm