Fidelity Investments is running a contest for SXSW with Mofilm, and the assignment is simple – show how you can make something better. Since all of my personal ideas involve making things worse, I was happy to work with frequent collaborator and Jake Gyllenhaal lookalike, Joseph Binetti.
Joseph has apparently always wanted to see a cooking show that involves a pretty girl, no close-ups, a foul-mouthed puppet and easy to cook cuisine, though the word “cuisine” might be a little much. To that end, we created The Better Cooking Show. (click the picture to have your mind blown.)
Let's hope it's the camera that added those ten pounds around my stomach.
Did you notice a certain blue haired, foul-mouthed puppet? He’s appeared in so many videos recently I’ve created a new category to organize posts on this site. We’ll see if he ends up getting used more or less than the “sandcastles” category. I’m guessing it’ll be a push.
Happyjoel's Super Fun Time Weblog 
Hey Joel. You’re stepping up the production values in a way I never thought I’d see you do. Great job. I have to tell you though, the funniest gag in the vid was when the cat decided it was time to cleanse itself.
By: Jared on February 29, 2012
at 12:58 pm
Thanks buddy, but all credit to Joe, he’s the man behind the camera on this one and the reason it looks so good.
By: happyjoel on February 29, 2012
at 1:00 pm